Point 22-Animatic of Our Storyboard for A2 Music Video

Here is our Animatic video of our storyboard  

Point 21- Plan 5 sections to your video, to add variety. Create a storyboard for each section.

Shot 1                                                       Shot 2                                        Shot 3

Shot 4                                                                                 Shot 5 

    In the first shot the boyfriend and his girlfriend show signs of an unstable relationship because they are arguing. The shot is a mid shot.

 In the second shot the girlfriend reads her boyfriends phone when he receives a text message from another girl. This is a POV shot.

In the third shot the boyfriend gets very angry  at his girlfriend for reading   his phone.  This will be a series of shot revers shots.

                                                                                                                  

 In the forth shot. The boyfriend then sneaks out at night while his girlfriend sleeps. This will be a high angle shot.    

 In the fifth shot. We then see him meet up with another women... This is the over the shoulder shot.

        

Point 20- Create a story plan for the video; write a brief synopsis.

Our song is all about keeping secrets from people. Our side storyline within the music video is going to be about a boyfriend keeping secrets from his girlfriend. At the start of the video there will be shots of them arguing and falling out which shows they are not the best of couples. One shot in particular that we are going to use  around the middle of the video is them arguing about a text message that the boyfriend gets from another girl. His girlfriend tries to read the message but she isn't able to read it and the boyfriend storms off in anger that she doesn't trust him. The final shot of the video is the boyfriend sneaking out and going to see this "other girl" and they run off into the sunset holding hands and showing the audience that the boyfriend is cheating on his girlfriend. What he doesn't know is that his girlfriend knew he snuck out and followed him. We will show this by zooming out of the boyfriend with his new found lover running away until the actual girlfriend who is standing at a distance watching them run off comes into the shot. The lead singer of the band will be the boyfriend from the side story because this is very common in pop punk music videos. Therefore lip and band sync will be crucial.

Point 19- Define the key elements you must include in your video to conform to the expectations of the genre you have chosen, the audience you have chosen and what is expected of a video. Also any theorists that might apply to your video.

Here are some key elements and techniques that I am going to use in my final video 

• Performance of Song
• Narrative
• Lip Syncing
• Close up of singer's face
• Slow motion/ real time effect
• Lens flare
• Enigma 
• Editing to the beat 
• Name of artist at start 
• Visuals reflect lyrics 

Pop punk is a low culture genre. Baudrillard's theory of hyperreality could be argued to be a theory of low culture which is appropriate to my music video. It is appropriate because hyperreality is a copy within a copy and how we as humans deem things real or not. Pop Punk is a copy of pop music and punk music merged into one genre which is now seen as a "real genre." 

Point 18- Research the institutions that might produce, and exhibit your videos.

Point 16 and 17- Who is my perfect audience member for my video and how my video is going to attract my ‘perfect audience member’.

Who is my perfect audience member?

The genre of pop punk can be described as a strand of alternative rock, which typically merges pop melodies with a speedy punk tempo, frequent chord changes and loud guitars that have ‘a radio friendly sheen to their music, but still maintaining much of the speed and attitude of classic punk rock’.

The first chart shows that the age demographic of the target audience for alternative rock is 16-25 year olds. People from within this demographic are stereotyped to be studying for exams (school, college, university), go to parties, be at the most enjoyable time (socially) in their life etc. Maslow's hierarchy of human needs is applicable to the age demographic through the social aspect of having a lot of friends and being a part of a group (in terms of liking alternative rock music).

 This chart shows that fans of alternative rock are mainly males and this could be because many of the artists present within the genre are males themselves. There is a good following of alternative rock from females but it's male dominated. 

The third chart shows that the ethnicity of the primary target audience are 'white'. Majority of the artists present within alternative rock are of a white ethnicity - in contrast to Hip Hop where many of the artists are of a black ethnicity. 

From the results, all of the target audience believe that the best possible music videos have a mixture of narrative and performance.

Here is the UK tribes definition of my target audience member. Looking at this I am going to have to analyse my tribe so that my video is going to attract my target audience.

Hopefully my final video will show all of these stereotypical features to my tribe so that my video will attract my audience

Point 15- Research on music audience and Why do people choose the music they do?